TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]
View now
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]
View now
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]
View now
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]
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Quantcast's Scott Barker on the Future of Probabilistic Measurement
With even further uncertainty regarding third-party cookies, what are the benefits of probabilistic measurement? How can we lean into alternative [...]
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AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation
Ciaran O'Kane is joined at the legendary ExchangeWire whiteboard by Rob McLaughlin, founder and CEO of AUDIENCES, to discuss the [...]
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MiQ’s Senior Product Manager on Using TV Intelligence to Address the Challenges of Fragmentation
In this Trader Talk TV, Ciarán O’Kane is joined by Michael Lampard Chisvo, Senior Product Manager, Advanced TV at MiQ. [...]
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Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look [...]
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Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, [...]
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Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers
Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, [...]
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