by Dana Lee on 28th Aug 2026 in Video Interviews

Paul Frampton-Calero, CEO of Goodway Group, and Pat O'Toole, CMO of Unleashed Brands, joined us at Cannes to discuss the evolving advertising and agency landscapes.

The industry has been transformed by personalisation and the growing diversity of ways advertising messages reach consumers. Marketers now need to be part brand builder, part technologist, fluent in both audiences and distribution channels.

Technology and data are democratising the agency ecosystem, levelling the playing field for indies and holdcos. In an era where brands are over-indexed on media channels and tools, but under-indexed on investment, Paul and Pat emphasise the importance of core principles, ideas, and connections that endure, even as the pace of change accelerates.

Huge thanks to Onetag for the use of their rooftop in Cannes!

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