by Dana Lee on 26th Aug 2026 in Video Interviews

Penelope Siraj, senior partner, planning at Brainlabs, joined ExchangeWire's John Still by the Esplanade to discuss Singapore's media ecosystem and the AI hype cycle. She also spoke at ATS Singapore on a panel about Creator Intelligence: AI, Authenticity & the New Rules of Influence.

AI has created a wealth of opportunities – not just in media itself, but in how it is deployed, from creative development to messaging. Alongside navigating this brave new world, Penelope highlights the need to reset and return to the fundamentals: building a deeper understanding of brands and consumers, while ensuring this keeps pace with the industry’s rapid change.

AIATS SingaporeBrandsConsumerCreativeCreator economyMedia