Video

• #TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction

  11 years ago Trader Talk

  

  How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? OpenX is launching new functionality on its SSP solution to address this problem on the supply side. Here Jason [...]

  Ad NetworkAd ServerProgrammaticSSPTechnologyTrading

• #TraderTalkTV: Equinix's Rory Murphy Discusses The Infrastructure Powering The Real Time Ad Ecosystem

  11 years ago Trader Talk

  

  We as an industry talk incessantly about "platforms" as if ad tech was tripping over open APIs - which is not the case by the way. But what of the real platforms? Specifically the cloud and data infrastructure [...]

  Technology

• #TraderTalkTV: Project Sunblock CEO Duncan Trigg Explains How Bots Work

  11 years ago Trader Talk

  

  Did you know that a bot found last week in Germany was throwing off three billion in fake impressions, generating £1 million plus per month for the bot owner? And did you know there is also a bot in [...]

  Viewability

• #TraderTalkTV: Mobile Retargeting... How It Works And Use Cases

  11 years ago Trader Talk

  

  Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is mobile. But how will mobile retargeting work in such a fragmented space - where there is no universal cookie [...]

  MobileProgrammatic

• #TraderTalkTV: Ghostery COO Emily Riley Explains How Brands Can Be More Efficient in Managing Third Party Vendors

  11 years ago Trader Talk

  

  In this week's episode of #TraderTalkTV we speak to Ghostery COO, Emily Riley, about how brands can be more efficient in managing third party vendors. The marketing technology eco-system remains a mystery for most senior CMOs with lots of [...]

  AdvertiserMartech

• #TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution

  11 years ago Trader Talk

  

  Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on a last click/ last view basis. How can we change this, and how do we reward other touch points [...]

  AdvertiserAgencyattributionDigital MarketingProgrammatic

• Powerlinks's Mike Harty Explains How Publishers Can Monetise the Most Valuable Parts of the Page

  11 years ago Trader Talk

  

  Native. It is an ad tech misnomer if there was one. But the non-standard IAB unit is getting a lot of attention (trade press column inches) as well as budget. But how do publishers monetise the endemic ad play? And [...]

• #TraderTalkTV: Affectv Discusses The Concept Of Intelligent Prospecting

  11 years ago Trader Talk

  

  In this week's #TraderTalkTV we invited Affectv's Glen Calvert into the office to discuss the concept of "intelligent prospecting". Here Calvert discusses the process of prospecting - and why it is important that the approach is much more nuanced around [...]

  Ad NetworkCreativeDigital MarketingTargeting

• #TraderTalkTV: How Search Data Can Empower Display Buys

  11 years ago Trader Talk

  

  In this week's #TraderTalkTV Dominic Joseph from Captify explains how the company's solution uses search intent signals to execute display buys. Here he explains how Captify aggregates search data from hundreds of intent-laden sites (ecommerce, search engines, verticalised publishers) [...]

  Ad NetworkProgrammaticSearch

• Nexage's Todd Tran Explains How a New Breed of Mobile Publishers Are Dominating Mobile

  11 years ago Trader Talk

  

  Last year almost £1bn was spent on mobile advertising in the UK alone. Of which £500m was spent and search, and £500m on display. The £500m display spend is estimated to have been split into £450m for in-app advertising [...]

  DisplayExchangeMobile