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ATS London: Sojern’s Josh Beckwith on the Power of a Vertical-Based Approach to Advertising 

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by Aimee Newell Tarín on 1st Oct 2024 in VoxPops

In this video interview from ExchangeWire's ATS London 2024, Josh Beckwith, Vice President of Global Corporate Sales & Customer Success at Sojern, discusses the power of a vertical-based approach to advertising. 

Josh expands on: 

  • Adopting a vertical-based advertising approach 

  • Helping travel advertisers make the most of ad tech's offerings

  • How curated ad experiences are helping advance the programmatic ecosystem 

  • How curation is driving growth 

  • How AI can augment ad solutions and aid efficiency