ATS London: Sojern’s Josh Beckwith on the Power of a Vertical-Based Approach to Advertising
←Back to VoxPopsby on 1st Oct 2024 in VoxPops
In this video interview from ExchangeWire's ATS London 2024, Josh Beckwith, Vice President of Global Corporate Sales & Customer Success at Sojern, discusses the power of a vertical-based approach to advertising.
Josh expands on:
- Adopting a vertical-based advertising approach
- Helping travel advertisers make the most of ad tech's offerings
- How curated ad experiences are helping advance the programmatic ecosystem
- How curation is driving growth
- How AI can augment ad solutions and aid efficiency
Popular Tradertalks
Latest Posts
-
Nexxen’s Steven Broadhead on the Power of ACR Data -
UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition -
Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media -
Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS -
The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s
Follow ExchangeWire