by Hannah Dillon on 25th Jan 2023 in VoxPops

In this latest VoxPop, Dmitry Shishkin, independent digital consultant, joins ExchangeWire's head of content to discuss how user needs can inform content strategies.

In this session, Shishkin and Still discuss:

• How to identify user needs within the context of ad tech and why doing so matters.
• How identifying audiences is helping advertisers to curate their content strategies and monetisation models.
• The prevalence of context and what it means for the relationship between publishers and advertisers.
• The wider benefits a defined user needs model can offer a company.

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