by Dana Lee on 19th Aug 2026 in VoxPops

Troy Yang, MD, APAC at Perion, joined us at ATS Singapore to discuss the role of AI in advertising and media spend.

Perion, a global leader in programmatic digital out-of-home, have a custom algorithm which helps clients to optimise their digital advertising budgets across social media, the open internet, and other digital channels. Troy emphasises the importance of advertisers spending their money smartly, and how AI platforms can be leveraged to make those decisions more effectively.

Ad SpendAdvertisingAIATS SingaporeDigitalDOOHMedia Spend