by Dana Lee on 14th Oct 2026 in VoxPops

Stuart Keith, VP global ad strategy & partnerships at Rakuten TV Enterprise, joined us at ATS London 2026 to discuss strategic and structural changes across the supply chain.

The TV market has seen profound disruption, particularly from global streamers. This has driven M&A and consolidation as public sector and mono-market broadcasters adapt their business models accordingly. Examples of this trend can be seen globally: Sky and ITV in the UK, RTL and MFE in Europe, and Warner Bros. and Paramount in the US.

To the right of the LUMAscape, advertisers are becoming more savvy with their CRM data. The digital transformation has enabled the delivery of business outcomes through the media mix and facilitated the shift from siloed channels to fully integrated systems. A key focus now is solving fragmentation while delivering addressability at scale across the media landscape.

Chris Edwards, senior director of media at Rakuten TV Enterprise, spoke on stage at ATS London about rebuilding the open internet: publishers, platforms and the fight for fair value.

AddressabilityATS LondonBroadcastersFragmentationM&AMediaStreamingTV