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"Tokenomics and the Rising Cost of AI Systems": What Value is AI Actually Adding?

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by Dana Lee on 27th Jul 2026 in VoxPops

Katie Atkinson, head of product at Havas Media Network, shares her excitement about attending ATS London 2026, where she will be speaking on a panel about The New Agency Operating System: Talent, Tech Stacks & the Future of Media Work.

With the growing buzz around AI, it is even more crucial to question where AI systems are actually adding value, incremental business growth, and increased marketing effectiveness – not simply output. Katie looks forward to discussing the hybrid nature of agency job roles and the entwinement of media and politics as tech reshapes businesses and society today.

The current ticket tier for ATS London ends next Monday (3rd August). Secure your spot before prices go up!