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In this episode of A Coffee With... Jessica Treasure, head of strategy at Bountiful Cow, joins ExchangeWire’s head of content John Still for a chat on advertising strategy, relative advantage, and the need for brands to differentiate in the AI revolution.

Tune in as they discuss Bountiful Cow’s work with Tequila Rose and unblocks around brand safety, as well as their favourite Christmas ads this year, from John Lewis to the Coca-Cola truck.