by Dana Lee on 20th Oct 2026 in VoxPops

Fresh from her live TraderTalk on consumer intelligence and signals, Sarah Robertson, chief product officer at Experian, joined us at ATS London 2026 to discuss the importance of data to AI.

AI is only as effective as the data that fuels it, making strong foundations essential for smarter, more effective media buying decisions. As agentic AI comes to the forefront of the industry, the conversations must shift beyond the technology itself to the quality and reliability of the data that underpins it.

Agentic AIAIATS LondonDataMedia buyingTraderTalk TV