Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Sue Hunt Discusses RTB On The Right Media Exchange, The Premium Positioning, And Audience Sharing
Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly every month - and is used by a host of trading desks, DSPs and ad networks to access inventory. [...]
The Life And Death Of The Ad Network
The ad network is a great business model. No, it's amazing. You could start one in the morning with two people and be making 200K by the end of month. No joke. It's easily done. [...]
Why Some Big Digital Advertisers Will Bring Exchange Buying In-House
I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer ill-informed analysis on possible future trends and "industry corruption". The latest nugget to surface from BI is the idea [...]
Andy Mitchell Presentation, Data Economy 2011
Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY [...]
As EU Politicians Engage In Political Posturing, Report Lays Bare The Benefits Of Ad-Funded Internet For Citizens
You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO (Information Commission Office) was pretty hard-nosed about the ePrivacy directive and cookies, indicating that browser settings would not be [...]
Jay Stevens Presentation, The Data Economy 2011
The debate at last week's Data Economy was both vociferous and engaging. A lot of ground was covered during the day - and issues, like the EU legislation around privacy, dominated the after-party conversation. ExchangeWire will publish all [...]
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