Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
What Do You Do? Ghostery Defines The Players Operating In The Display Eco-System
Ghostery is a tidy little bit of software that everyone in the display space should be using on a daily basis. It helps detect tags, pixels and beacons running on a particular site (maybe some of the WSJ reporters [...]
Ben Barokas, Admeld CRO, And Richard Foster, Future Publishing Digital Director, Added To Ad Trading Summit 2010 Speaker List
Ben Barokas, Admeld CRO and Co-founder, and Ruchard Foster, Digital Director at Future Publishing, have been added to the speaker list for the upcoming Ad Trading Summit 2010. Ben Barokas oversees Admeld's worldwide sales and operations efforts - and [...]
AdSafe Q2 Report Says Automated Trades Increasing; The Ad Verification Beauty Parade
» AdSafe released its state of the industry report on the display market. I have to disclose that the findings of this report are very much US-centric - but still there are some useful stats for European ad traders. [...]
As The WSJ Continues Its Privacy Crusade, Criteo Takes The Initiative In European User Privacy
The WSJ continues to peddle its ill-informed and ridiculously subjective "investigative" series to its readership. We'll soon see if they have achieved its objective of scaring the general public and, more importantly, legislators. With all this negative coverage swirling [...]
Apple And Google Squaring Up For A Big Mobile Ad Face-Off. Is It An Opportunity For Independent Ad Nets?
There's a good overview piece of the mobile ad market by the Guardian today. The piece focuses on the impending battle between Google and Apple in the mobile ad space. Having gobbled up two well-sized mobile ad nets [...]
Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries
Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable ad trading solutions and ad exchange infrastructure. O'Kelley took time to speak to ExchangeWire this week about the [...]
Admeld Raises 15 Million Dollars In New Funding, As It Looks To Invest In Product Development And Expand Globally
Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth over the past twelve months, having quadrupled its customer base and established itself as the largest independent RTB platform [...]
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