Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Diffiniti MD, Ben Wood, On Ad Exchange Strategy, The Importance Of Usable Data And The Move To Audience Buying
The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some are building out their own platforms; while others are partnering with technology companies. There does seem to be [...]
Exchange Brief: Improve Digital Ad Trading Event In London; Metrics In Mobile Advertising
Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23. The event, entitled “New Rules of Revenue”, will focus on the changing display advertising landscape, and what publishers will need [...]
Ad NetworkDisplayDSPExchangePerformanceProgrammaticPublisherTrading
Kate Herbert: Talks Best Practices For Publishers On The New DoubleClick V2 Ad Exchange
Kate Herbert is Director of Client Services, DoubleClick Ad Exchange DoubleClick recently retired version 1 of the DoubleClick Ad Exchange and has successfully migrated v1 buyers and publishers to v2. We're pleased to report that our v1 buyers are now transacting [...]
Exchange Brief: Mobclix Offers Audience Profiles To Ad Nets; The Importance Of Ad Visibility; And Facebook Evolving Into Display Powerhouse
Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has announced it will re-sell audience profiles to its ad networks partners. The move will allow agencies and advertisers to better [...]
Tribal Fusion Discusses Its Ad Network 4.0 Model, Why Ad Networks Will Continue To Add Value And The Arrival Of The DSPs
The ad networks continue to play a big role in the way European agencies and advertisers buy online display advertising. It is estimated that ad networks will handle about one billion euro in display spend this year alone. [...]
Exchange Brief: Improve Digital Says Publishers Can Benefit From RTB; DoubleClick DFA Rigged To Work As A DSP
Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB entitled, 'Understanding Real-Time Bidding (RTB) From the Publisher Perspective” last week. The paper points to initial results carried out with [...]
Ad NetworkAgencyDisplayDSPExchangePerformanceProgrammaticPublisher
Forrester: 30% Of US Display Spend Will Trade Through DBO And Demand-Side Platforms By Year End 2010
Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided the industry with an excellent overview of how the display market is likely to develop in the coming months. [...]
Ad NetworkAgencyDisplayDSPExchangePerformanceProgrammaticPublisherTrading
What Growth In The European Non-Premium Display Market Might Look Like
The data available on the European non-premium display market is sorely lacking. The chart below is based on data from ThinkEquity’s projected growth in non-premium display globally and previous IAB Europe audits on the European online advertising market. [...]
Adfonic Launches Open Mobile Ad Marketplace For European Premium Publishers
The mobile display space is experiencing a lot of activity: increased number of M&A deals; the emergence of new platforms; and increased competition in the market. Only yesterday Apple beefed up its mobile sales team in Europe, as it [...]
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