Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers, and it's prevalence in the programmatic media buying sector is regularly cited as a major reason not to invest in [...]

Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed - ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it [...]

Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling phrases such as 'transparency' to the core of the public industry discussion, as advertisers increasingly demand ROI. ExchangeWire speaks with [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, [...]

January wouldn’t be January without the deluge of predictions which come forth from all corners of the online advertising boxing ring. Here, ExchangeWire Research’s Rebecca Muir gives her summary of the most popular themes which have emerged in some of [...]

Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising.  TubeMogul released its quarterly 'State of Programmatic Video' report this month, revealing that all [...]

ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won't charge advertisers for invalid traffic.  The [...]

Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google's emphasis on simplicity in the workflow process.   Back in [...]