ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]

What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember [...]

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who [...]

With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s [...]

Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer ad experience", and the company states: "We are no longer selling ad blocking to mobile carriers, or ISPs." In short, Rainbow [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic audio ads by Adform; New publishers for Outbrain; Code of Conduct for German programmatic market; [...]