ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]

Vocento and Smart have reached an agreement to work together to deliver the best technology solutions to the advertising market, to provide clients and media buyers with a high-quality and varied inventory, increased visibility and optimised results. Vocento has chosen [...]

DanAds, the market-leading provider of self-serve ad tech, is taking fast steps in the global advertising market, which is expected to reach over USD$760bn (£585bn) by 2025. The latest investment round, which ended in December, was oversubscribed by several hundred [...]

GumGum, a global media and technology leader, specialising in contextual intelligence, announced the acquisition of Playground xyz, a global attention based advertising platform. The transaction was done using a mix of cash and stock and will be immediately accretive. [...]

DEOX Soft Corp presents a new version of SmartHub White Label Ad Exchange - the software platform that enables businesses to unfold their own independent ad tech marketplaces to achieve profitable, independent, and ultimately transparent media-trading outcomes. Connecting banner publishers and [...]

In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]

As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the ad [...]

Adzymic, the ad tech company that provides AI-driven creative personalisation and innovation, have announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns [...]

Smart, la plateforme indépendante de monétisation publicitaire, est devenue en 20 ans un acteur majeur de l’adtech à l’échelle internationale. Dans ce contexte et avec la volonté de promouvoir une industrie plus saine et plus transparente en matière de collecte, [...]

Smart, the independent ad monetisation platform, have become a major player in the global ad tech industry over the last 20 years. The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led [...]