AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to agree a common currency on what constitutes click-fraud, and also announced an initiative where it won't charge advertisers for invalid traffic.  The [...]

Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the programmatic space can learn from Google's emphasis on simplicity in the workflow process.   Back in [...]

AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential [...]

Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to the company's 'mobile first' future, although the subsequent investment increase caused its share price to [...]

Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.  The deal announced today (28 October) comes as the France-based media giant (which [...]

The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of [...]

Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers in the eyes of consumers that are becoming increasingly uncomfortable with just how much brands [...]

A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a wider range of auction models will spur the US programmatic advertising sector to double in value between this year and [...]

The ad tech sector is arguably the hottest part of the marketing industry right now with the word 'programmatic' on almost every C-level marketer's lips when talking about high-level strategy. Undoubtedly this is good news for the programmatic advertising industry, [...]

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.  “Hi, [...]