British food manufacturer Samworth Brothers has awarded its consolidated media account to the7stars. The appointment follows a competitive pitch process managed in-house and held entirely remotely. the7stars is tasked with helping to drive innovative, media-neutral planning across the product and brand [...]

Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her [...]

In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I [...]

In today's ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into [...]

In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics [...]

In today's ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set [...]

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]

Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – [...]

In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing strategic brand partnerships to complement media campaigns and ensure consumer attention in an increasingly digitised advertising environment. Digital acceleration has ensured [...]

Following their recent partnership with TSB and Channel4, the7stars' Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is [...]