"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
AdInMo & NumberEight Partner to Advance Mobile In-Game Advertising Addressability
InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising. AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]













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