×
  • Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop

    Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs).  Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]

  • Apple Ordered to Allow Non-App Store Payments; Google Fined by South Korea

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple are ordered to allow app developers offer alternative payment methods to the App Store; Google are hit [...]

  • Apple Ordered to Open App Payments; Marshmallow Raise $85m

    In today's ExchangeWire news digest: Apple are ordered to allow app developers offer alternative payment methods to the App Store; insurtech startup Marshmallow reach unicorn status after a USD $85m Series B funding round; and TikTok launch Effect Studio AR [...]

  • Australia Mulls New Digital Wallets Regulation; ByteDance Acquire Pico

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Australia consider tighter regulations for digital payment systems; ByteDance are set to acquire Chinese VR headset maker Pico; [...]

  • CoinSwitch Kuber Seek Unicorn Status; Cashmere Merge with Media.Monks

    In today's ExchangeWire news digest: crypto exchange CoinSwitch Kuber are reportedly looking to raise fresh funding at a valuation of USD $2bn; creative agency Cashmere will merge with S4 Capital's Media.Monks; and social shopping platform Flip have raised USD $28m.   CoinSwitch [...]

  • Databricks Reach $38bn Valuation; Playtika Acquire Reworks

    In today's ExchangeWire news digest: Databricks have raised USD $1.6bn at a valuation of USD $38bn; Playtika have entered the 'Design Entertainment' space by acquiring Reworks; and Samsung will remove ads from three of their default apps.   Databricks raise USD $1.6bn [...]

  • Facebook Explore WhatsApp Ads; Tencent Sued by China Over WeChat Youth Mode

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Facebook are reportedly exploring bringing ads to WhatsApp; Tencent are hit with legal action from the Chinese government [...]

  • US Propose Open App Market Act; VerSe Raise Over $450m

    In today's ExchangeWire news digest: the Open App Markets Act is proposed in the US; Josh and Dailyhunt parent-company VerSe Innovation have raise USD $450m in a series I round; and HotelPlanner and Reservations.com have agreed to merge and go [...]

  • Ad Spend to Rise, Say Zenith; Samsung's Profits Rise Amid Chip Demand

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zenith’s latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; high demand for memory [...]

  • Kuaishou Close Zynn; NotCo Reach Unicorn Status

    In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn status after new funding round; and Australian agencies Half Dome and Consumedia merge.   Kuaisho shutter Zynn app Chinese tech company Kuaishou have [...]