Introducing IAB Spain's TCPF - Q&A with Mikel Lekaroz
Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]
Marketers Want to Pivot to First-Party Data, but Know They’re Behind
In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data, and how they can realise ad tech's 'new oil' to reach new audiences and deliver high-quality customer experiences. Google’s plans to [...]
First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber
In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's readiness for the post-cookie era, and shares his thoughts on some of the most prominent alternative targeting solutions. Has ad land [...]
The Four Pillars of an Effective Data Marketing Strategy
In this article written exclusively for ExchangeWire, Martin Smith, Director of Strategy and Innovation at Jaywing, discusses four key elements which marketers need to consider in the activation of consumer data. When it comes to marketing, data is everywhere. There has [...]
TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph
In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering. TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]
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