In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data.   Bolstering the value of first-party data will help [...]

Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to prepare. Following Google’s announcement, Criteo – the global technology company that provides the world’s leading Commerce Media Platform – surveyed UK [...]

In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]

In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance of first-party data and its implications for a post-cookie world.   What role does first-party data play in the development of cookieless [...]

With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the UK, Germany, Norway and Denmark, advertisers [...]

Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions [...]

Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today (13 October) announce the appointment of Nicolas Rieul as managing director Western Europe. He takes up this newly created position on top of his current role [...]

Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment fans, powered by DanAds, the Sweden-based leading provider of self-serve advertising infrastructure. The new platform enables businesses of all sizes [...]