"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital. Google Ads announces data-driven attribution as the future Google have announced [...]
Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down
In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]











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