Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP program was created to offer advertisers [...]

In today's ExchangeWire news digest: COVID-19's impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won't postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help marketers deal with [...]

Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there [...]

Dan Larden (pictured below), managing partner, product and partnerships, Infectious Media, exclusively covers the latest browser initiative set to take a bite out of the third-party cookie: Chrome's enforcement of the SameSite cookie attribute. The February 2020 enforcement of the SameSite [...]

Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it not for their original product: the Google Search engine. Despite negative press coverage and EU fines, [...]

The past month has seen a dramatic shift in browser-based user privacy, with the third-party cookie looking set to crumble. In their latest update to Safari, Apple has implemented the next version of Intelligent Tracking Prevention, referred to as ITP 2.2, [...]

Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights of hyperbole when we get comparisons between the fall of a mid-sized ad-tech firm and [...]

A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a forecasted share of 63.4% compared to 62.7% last year. This equates to £9.3bn, out of [...]

In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie in BMW Partnership; and Citi Partners with MoneyBack to Offer Retail Conversion Programme in HK. Security [...]