InfoSum, the first-party data platform today announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; [...]

2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook [...]

While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is identity, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB [...]

Primis, The Video Discovery Platform has joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]