IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide to Supply Path Optimisation (SPO)’. Written by industry experts from across the supply chain including Bloomberg Media, DoubleVerify and Vodafone, [...]
IAB Europe: the Market is Ready for the TCF v2.0 Switchover
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures for the Transparency & Consent Framework (TCF) v2.0. 517 vendors including Adobe, Google, GroupM, Magnite, The Ozone Project, The Trade Desk and [...]
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