"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse
In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital. Google Ads announces data-driven attribution as the future Google have announced [...]
Twitter in USD$809.5m (£592.2m) Settlement; Freshworks in USD$1.03bn IPO
In today's ExchangeWire news digest: Twitter in USD$809.5m (£592.2m) settlement; Freshworks in USD$1.03bn (£754m) IPO; and Mirakl raises USD$555m (£406m). Twitter in USD$809.5m (£592.2m) settlement Twitter has announced it has reached an agreement to settle a class-action lawsuit, which alleged that the [...]
Fivetran Nets USD$565m & Acquires HVR; Activision Blizzard Under SEC Investigation
In today's ExchangeWire daily news digest: Fivetran nets USD$565m (£413m) and acquires HVR; Activision Blizzard under SEC investigation; and Sorare raises USD$680m (£497m) for NFT fantasy gaming. Fivetran nets USD$565m (£413m) and acquires HVR Automated data integration company Fivetran has announced that [...]














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