Tanya Field, co-founder and chief product officer at Novatiq, the only privacy-first identity solution to leverage telco first-party intelligence, has been named as the Silver winner in the AWS Startup Founder of the Year award. Tanya was selected from a group [...]

Pubstack organiza el evento online in inglés "State of Programmatic and Evolution Perspectives for 2022."  La industria de la tecnología publicitaria ha visto cambios significativos en la última década. Por nombrar algunos: el lanzamiento de Prebid en 2015, el paso de [...]

VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders.  The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]

In the fourteenth article in ExchangeWire’s 2022 Predictions Series, experts from across the financial landscape analyse the ups and downs of the investment and public markets, and how it will shape up in the future. The year 2020 saw the market [...]

ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]

Tikehau Capital, the global alternative asset management group, have signed an agreement to acquire on behalf of their clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool [...]

On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]

Zefr, the global data company for brand suitability in video, has today announced the appointment of Jan Jacoby as commercial director DACH. Jacoby joins Zefr after five years of management and digital consulting within ad tech and martech, including providing counsel [...]

In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.   What is perishable data, and how prevalent has it become [...]

DanAds, le leader mondial de l'infrastructure publicitaire self-service basé à Stockholm, annonce aujourd'hui son partenariat avec AdGreetz, la plateforme de personnalisation ad tech/martech leader du secteur. Ce partenariat permet aux éditeurs clients de DanAds d'offrir aux annonceurs une plateforme self-service [...]