TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalised and [...]

Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm [...]

The last 2 years have seen a number of significant changes that impact the digital advertising ecosystem. Most of them are due to shifting expectations in society, with consumers demanding more privacy and choice. The regulatory expectations from Data Protection [...]

In today's ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL's SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google's launch of News [...]

VlogBox, a content monetisation platform, and Sprout Studios, an animation studio, have announced a strategic partnership through which they aim to distribute and monetise Sprout Studios animations on Connected TV markets, starting with Roku.  Connected TV is commonly considered as the [...]

In today's ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease [...]

London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA.  These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from [...]

AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app [...]

Picnic, the Social Display Ad Marketplace, is putting the power of its premium social-style advertising directly in the hands of publishers with the launch of its self-service Picnic Studio tool, which enables media owners to design and create custom ads [...]

Audiencerate, the platform specialising in agile data monetisation has announced its global integration of ID5’s independent identity solution to increase efficiency, and maximise the value of its data and inventory.  The integration will see Audiencerate expand its data offering and increase its [...]