ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and [...]

This week’s LATAM Roundup brings the disappointing numbers of the Brazilian Black Friday, which even though had an increase on sales, ended below market expectations; In Loco Media launches programmatic platform for OOH media trading; DynAdmic finishes 2017 with double-digit [...]

In this week's LATAM Roundup: Audio.ad launches its DSP in Latin America and in the hispanic market in the United States, including deals with more than 500 publishers worldwide; More than half of Latin American advertisers are willing to pay up [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and [...]

Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the relationship between artificial [...]

This week’s LATAM roundup: Brazilian e-commerce expects growth during this year’s Black Friday; Walter Longo leaves Grupo Abril, Tassinari leaves Criteo to join Taboola; and digital media purchases surpass social media campaign management among Brazilian agencies.

In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the top three markets; Globo Publishing Group closes deal with Salesforce DMP [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Cross-device strategies paramount to winning mobile-first shoppers; Getting to grips with the [...]

In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and banner inventory; IAB Brazil introduces its team for 2018, led by Ana Moisés, LinkedIn; and [...]

In this week’s LATAM Roundup: The e-commerce market is expected to grow by 11% in the next five years, and Latin America is leading on speed, according to Worldpay’s latest report, reaching USD$118bn (£89.8bn) in 2021; DynAdmic launched its DynAdmic [...]