Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment. Everybody wants data: advertisers, to accurately identify their consumers, [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore has lowest video viewability in region; Lack of cross-device view distorting SEA attribution data; AdAsia secure [...]

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo kauft Micropayment-Dienst Flattr; AppNexus und Tamedia kooperieren; und adsquare bringt Sinus Milieus über Microm. Eyeo übernimmt Flattr Adblock Plus-Macher Eyeo überrascht mit der Mitteilung, sich einen [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and AOL will become Oath; Content Targeting tool aimed at kids by Superawesome; New optimisation platform by Sticky; Tabmo-Teads integration; OMS [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: SpotX kooperiert mit Frage-und-Antwort-Plattform gutefrage; Outbrain bringt Automatic Yield an den Start; und Deutschland unter den wichtigsten Ad Spend-Wachstumsmärkten. SpotX stellt Infrastruktur für gutefrage Videospezialist SpotX will in [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Five Asian cities among top ad growth drivers; AU advertisers not seeing full returns; IAB AU join [...]