Placebo ad testing is often a fundamental, yet staid, element of any campaign optimisation strategy. It's a tried and tested method for determining incremental lift against control groups, yet can often be complicated, costly, and time consuming to set up. [...]

Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a [...]