display campaign optimisation
Placebo Ad Testing Should Be the Basis for Any Display Campaign: Q&A with Nick Reid, UK MD, TubeMogul
Placebo ad testing is often a fundamental, yet staid, element of any campaign optimisation strategy. It’s a tried and tested method for determining incremental lift against control groups, yet can often be complicated, costly, and time consuming to set up. ExchangeWire speak with Nick Reid (pictured below), UK MD, TubeMogul about their recent launch of Ad Swap, a new tool designed to improve the measurement accuracy of placebo ad testing and broaden the scope of control groups.ExchangeWire: TubeMogul [...]
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a success of it.
You’d be hard-pressed in 2016 to find a more popular digital advertising metric than time, and for good reason. The amount of time that someone spends with an advertisement is likely the strongest indication of impact, relevance, [...]
Tagscampaign optimisationdigital strategyDisplaydisplay advertisingdisplay campaign optimisationmarketing strategymedia optimisationoptimisationoptimizationPerformance MarketingprogrammaticProgrammaticprogrammatic buyingprogrammatic displaytime-based advertising