Coull‘s CEO, Irfon Watkins writing exclusively for ExchangeWire.
Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and amusing timeline of what’s happened since, check out happensinadops’ summary.
Without wanting to fall into the premature proclamation category myself, the alignment of several factors does now seem to indicate that Flash as [...]
Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the rewards of being an early adopter. However, with consumer behaviour changing so rapidly this is a sprint race where those who can apply the learnings from TV into digital video, and vice versa, will be the ultimate winners. Sarah Lawson Johnston, managing director Europe, Mediaocean, speaks exclusively to ExchangeWire:
It won’t surprise anyone that media [...]
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin Taylor, UK MD Teads.
Advertising has come a long way since the first TV ad aired in the UK sixty years ago. When the ad for Gibbs toothpaste featured on ITV, it would have been a novelty for British audiences. Nowadays, we’re much more seasoned.
We watch videos across multiple screens at multiple times of day, sometimes [...]
By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).
This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s ‘Summer of Mobile’ brand event yesterday (August 11) in the build up to a lively panel session debating the current state of mobile video advertising and the developments required for mobile as a platform, and video as a format [...]
Recent headlines have purported that ad viewability in the UK is now less than 50%. As human beings, we’re programmed to strive towards achieving the best we can and many marketers will struggle to accept a performance metric of 50%. Especially when that 50% is measurable and trackable and, therefore, someone should be held accountable, right? Wrong. TubeMogul’s UK Managing Director, Nick Reid, speaks exclusively to ExchangeWire and explains why, when it comes to viewability, 100% does not equal perfect.
As a father, I have noticed a recent trend where articles [...]
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the world, behind Apple.
— Revenues of $17.7 billion and revenue growth of 11% year-over-year; (without fluctuations in currency, revenue growth would have been 18% year-over-year)
— Strong performance of core search business, particularly mobile, complemented by growth in YouTube and programmatic advertising
— Google site revenues were $12.4 billion, up 13% year-over-year, while Google Network revenues were $3.6 [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple devices secure 78% video ad completion rate; 5.35 billion rich media mobile impressions wasted in Q1 2015; and 58% of consumers using retail apps
91% of UK Millennials own a smartphone
In the UK, 91% of Millennials own a smartphone, according [...]
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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in RFPs including a video ad component; Mobile marketing costs down 31% in May.
456% increase in RFPs including a video ad component
The percentage of agency RFPs in the UK that include a video ad component is up 456% since 2011, reflecting the rapid growth in video adspend. Today, 25% of agencies include a video ad component in the majority of RFPs. These [...]
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Video on Demand.
As with any form of advertising, video (both VoD and video display) has its fair share of problems; from lack of supply and lack of demand, to issues with viewability, fraud, and ad blindness. However, it [...]
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack of premium video is holding back industry growth; 57% of senior marketers highlight skill shortage within the programmatic advertising industry; mobile increasingly used to view longer-view videos, and mobile increasingly used by consumers, whilst desktop remains main method of purchase.
Video ad budget to continue growing over the next two [...]