Recent headlines have purported that ad viewability in the UK is now less than 50%. As human beings, we’re programmed to strive towards achieving the best we can and many marketers will struggle to accept a performance metric of 50%. Especially when that 50% is measurable and trackable and, therefore, someone should be held accountable, right? Wrong. TubeMogul’s UK Managing Director, Nick Reid, speaks exclusively to ExchangeWire and explains why, when it comes to viewability, 100% does not equal perfect.
As a father, I have noticed a recent trend where articles [...]
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the world, behind Apple.
— Revenues of $17.7 billion and revenue growth of 11% year-over-year; (without fluctuations in currency, revenue growth would have been 18% year-over-year)
— Strong performance of core search business, particularly mobile, complemented by growth in YouTube and programmatic advertising
— Google site revenues were $12.4 billion, up 13% year-over-year, while Google Network revenues were $3.6 [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple devices secure 78% video ad completion rate; 5.35 billion rich media mobile impressions wasted in Q1 2015; and 58% of consumers using retail apps
91% of UK Millennials own a smartphone
In the UK, 91% of Millennials own a smartphone, according [...]
Tags appleAudience BuyingBehavioural TargetingDigital MarketingDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMedia BuyingMobileMobilemobile advertisingMobile DisplayOnline MarketingProgrammaticresearchVideovideo advertising
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in RFPs including a video ad component; Mobile marketing costs down 31% in May.
456% increase in RFPs including a video ad component
The percentage of agency RFPs in the UK that include a video ad component is up 456% since 2011, reflecting the rapid growth in video adspend. Today, 25% of agencies include a video ad component in the majority of RFPs. These [...]
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Video on Demand.
As with any form of advertising, video (both VoD and video display) has its fair share of problems; from lack of supply and lack of demand, to issues with viewability, fraud, and ad blindness. However, it [...]
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack of premium video is holding back industry growth; 57% of senior marketers highlight skill shortage within the programmatic advertising industry; mobile increasingly used to view longer-view videos, and mobile increasingly used by consumers, whilst desktop remains main method of purchase.
Video ad budget to continue growing over the next two [...]
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more than half of UK households now own a tablet, up from 2% in 2011; Microsoft’s ‘Value Me’ research indicates a significant data sharing gap and over half of senior brand and agency marketers rate their knowledge of programmatic video as either ‘average’, ‘poor’ or ‘very poor’.
Tablets now in over [...]
Tags AdvertiseradvertisersDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingOnline videoPerformance MarketingProgrammaticProgrammatic VideoresearchtabletVideovideo advertising
Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising & The Australian & APAC Marketplace
Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces. He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in massive operational costs and time for both buyers and sellers and how 2012 promises to be very exciting with new strategic products in the pipeline and more global expansion.
Can you give an overview of [...]
Tags Ad ExchangeAd ExposeAd NetworkAd Safeadap.tvadap.tv marketplaceAdvertiserAgencyAPACAPACAudience BuyingAustraliaAustraliaBehavioural TargetingDisplayexchangewire apacHong KongindonesiajapanmalaysiaMedia BuyingNew ZealandOnline MarketingOnline videoonline video inventoryprice transparencyprogrammatic buyingPublisherRTBRTBSEASingaporeSouth East AsiasydneythailandTrading DeskTV Advertisingvideo advertising
Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers.
It is not surprising that advertisers are moving more of their ad dollars into Online Video, with Frost and Sullivan predicting Australian video expenditure to increase from $33m to $350m in three years and we are also seeing publishers looking to cash in.
Real-Time Bidding (RTB) for video is gaining traction in Australia and Asia-Pacific. [...]
Tags Ad ExchangeAdvertiseradvertisersAgencyAPACAPACAudience BuyingAustraliaAustraliaDataDigital MarketingDisplayExchange Newsexchangewire apacOnline MarketingOnline videopublishersreal time biddingRTBRTBspotXchangevicki lyonvideovideo advertising
James Zipeure, Chief Operating Officer for VeNA, Asks If The Rapid Growth In Online Video Means TV Has Lost Its Ability To Deliver Both Audience & Cost Effectiveness
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how online video is now worth $1.5B + across Asia Pacific region, and with the likes of Sony investing in IPTV and telcos decreasing barriers to entry via pre-paid, faster downloads and video advertising platform based technology now makes video real contender to TV. Zipeure puts forward how greater emphasis must be placed on real-time analytics and fast [...]