Latest Stories

• AdInMo Combines Player Data & Multi Format Support to Become the Most Integrated InGamePlay Platform

  1 year ago News

  

  AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement.  The comprehensive InGamePlay SDK gives [...]

• The Rise of Retail Media Networks

  1 year ago News

  

  Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]

• Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has expanded its Attention Leaderboard to include Connected TV spotlighting the five streaming platforms with the highest-quality CTV offerings. Adelaide’s Attention Leaderboard is grounded in its omnichannel attention metric, AU, which predicts [...]

• US Passes Bill Forcing ByteDance to Divest TikTok or Face Ban; EU Approves World’s First AI Law; Spotify to Launch Music Videos 

  1 year ago News

  

  On today’s ExchangeWire news digest: US Passes Bill Forcing ByteDance to Divest TikTok or Face Ban; EU Approves World’s First AI Law; Spotify to Launch Music Videos  On Wednesday, the US House of Representatives passed the bill which will see TikTok [...]

• Seedtag Appoints Marko Johns as UK Managing Director & International Head of Agency

  1 year ago News

  

  Seedtag, the leading global contextual advertising company, announced the appointment of Marko Johns as its new UK managing director and international head of agency. In his dual role, Johns will lead the Seedtag UK team, driving the growth of the [...]

• Clinch Unveils Unique CTV Creative Performance Insights

  1 year ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advanced creative attribution reporting for Connected TV (CTV) campaigns. This expanded measurement solution [...]

• Samsung Ads Joins ISBA’s Origin as Founding CTV Member

  1 year ago News

  

  Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross media measurement programme, as its founding CTV member.  Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media [...]

• Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in APAC

  1 year ago News

  

  Teads, the global media platform, today (March 13th, 2024) announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive CTV native advertising inventory in Australia, New Zealand, and across [...]

• Adelaide Partners with Holding Companies & Programmatic Platforms to Launch Flight Control

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.  Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, [...]

• Piwik PRO Broadens its Privacy-Compliant Marketing & E-Commerce Analytics for SMEs' Needs & Budgets

  1 year ago News

  

  Digital analytics and activation vendor Piwik PRO aims to support SMEs in getting the most out of their marketing and e-commerce data by tailoring its offer. A World Economic Forum study shows that privacy compliance and extracting value from data remain [...]