Latest Stories

• Invibes Leads the Way in Cookieless Targeting Alternatives

  1 year ago News

  

  Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution.  Although Google has once again deferred the phase-out of third-party cookies in Chrome, [...]

• "CTV’s main challenge is the knowledge gap.”: Teads’ Dan Black on TV’s Place in Omnichannel Advertising

  1 year ago News

  

  In association with Teads We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are. Connected TV (CTV) is emerging as a [...]

• PayPal Plans Ad Business; OpenAI Forms Safety and Security Committee; Google Invests in Indian E-commerce Giant

  1 year ago News

  

  On today’s news digest: PayPal Plans Ad Business; OpenAI Forms Safety and Security Committee; Google Invests in Indian E-commerce Giant PayPal has plans to boost its growth by starting an ad network. The ad business will be built around the data [...]

• IAS Report - The State of Brand Safety in Singapore

  1 year ago News

  

  Today, (May 28th, 2024) Integral Ad Science (IAS) announced a Singapore-focused State of Brand Safety Study that uncovers the impact the ad environment has on Singaporean perceptions of brands and their advertising. Brand safety remains a priority for marketers across the [...]

• Fusing Creativity, Insight and Innovation: The Wires 2024 

  1 year ago News

  

  Back for its eighth year, The Wires 2024 will celebrate the very best of the digital marketing industry. What are the judges looking forward to and what type of entries are sure to impress them?   The Wires celebrates the best of [...]

• Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team   

  1 year ago News

  

  IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024) announced it has hired Séverine Loeuille as its new global marketing director.  Loeuille, who has worked in digital marketing for a [...]

• Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features 

  1 year ago News

  

  On today’s news digest: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features  Last week, Privacy Sandbox’s APIs were temporarily unavailable due to a misconfiguration in the Chrome-facilitated testing setup. The [...]

• Teads’ Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns

  1 year ago News

  

  A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14% of UK consumers say they are planning [...]

• Google Shakes Up Search Landscape; This Week’s Data and Streaming Partnerships; Could Canada Also Ban TikTok? 

  1 year ago News

  

  This week on The Stack: Google Shakes Up Search Landscape; This Week’s Data and Streaming Partnerships; Could Canada Also Ban TikTok? Plus today's episode of the MadTech Daily. Last week, Google shook up the search landscape with the launch of its [...]

• Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism 

  1 year ago Podcast

  

  In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape.  They take a look at Netflix’s new ad [...]