Latest Stories

• TikTok Reports Crackdown on Misinformation; YouTube Ranked Above Netflix by US Teens

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands. TikTok reports crackdown on Israel-Gaza misinformation TikTok [...]

• Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam

  2 years ago News

  

  Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. The companies will provide advertisers and agencies easy access to large audiences in emerging areas [...]

• Final Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 2023

  2 years ago News

  

  With The Wires just weeks away, we can now announce the final nominees for our prestigious Ad Tech Personality of the Year and Ad Tech Rising Star awards. ExchangeWire are delighted to announce the shortlists for two of ad tech's most [...]

• Google Ads Begins Global Roll Out of Demand Gen; California Signs Delete Act

  2 years ago News

  

  In today's ExchangeWire news digest: Google Ads opens access to its new Demand Gen tool; California's governor signs the Delete Act, allowing citizens to ask brokers to delete their data; and Microsoft-Activision is approved in the UK. Google Ads begins roll [...]

• Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach

  2 years ago News

  

  Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]

• U of Digital's Shiv Gupta on Stopping Ad Fraud, Meta's Ad-Free Tier and the Microsoft Activision Deal

  2 years ago Podcast

  

  In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft [...]

• The Stack: Lazada Woos Businesses in Indonesia, UK Approves Microsoft-Activision

  2 years ago News

  

  This week: Lazada woos businesses affected by Indonesia's social commerce ban, CMA gives green light to Microsoft-Activision Blizzard... Lazada waives fees for businesses in Indonesia Alibaba-owned Lazada is wooing sellers impacted by Indonesia’s ban on social commerce... Microsoft-Activision approved in UK The UK's Competition and Markets [...]

• Ogury Names Samir Chabab as Vice President of Marketing 

  2 years ago News

  Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [...]

• Ogury nomme Samir Chabab au poste de Vice Président Marketing

  2 years ago News

  Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Samir Chabab au poste de vice président en charge du marketing. Il aura pour mission de renforcer la présence d’Ogury sur ses 17 marchés, d’accroître la notoriété de [...]

• The Revival of Contextual Advertising: Adapting to the Privacy-First Landscape

  2 years ago News

  

  “CTV, digital OOH, audio: they all have elements of contextual,” declared Connatix’s Bill Swanson, at this year’s ATS London. Certainly, as the ad industry hurtles towards cookie deprecation, the revival of contextual advertising has only gained momentum. This year, global [...]