Latest Stories

• DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First Holistic Solution

  2 years ago News

  

  DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part [...]

• Adform & Captify Forge Partnership to Create First End-to-End Contextual Activation Solution

  2 years ago News

  Captify, the leading search intelligence platform for the open web, today (September 14th, 2023) announced a partnership with the global programmatic platform Adform to deliver privacy-first, audience-based buying for the programmatic ecosystem.  The partnership provides the industry’s first end-to-end contextual activation [...]

• InMobi Partners with Ad Net Zero to Further Commit to Sustainable Advertising Practices

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 14th, 2023) announced its strategic partnership with Ad Net Zero, the climate action programme with the mission to accelerate the decarbonisation of the [...]

• IAS Publishes 'The State of Brand in Thailand 2023' Report

  2 years ago News

  

  Integral Ad Science (IAS) published a brand safety survey report, ‘The State of Brand in Thailand 2023 ’. The survey strives to understand what Thai consumers regard as brand-safe/unsafe content and the impact of the ad environment on their perception [...]

• Industry Review 2024: Retail Media to Continue Stellar Rise?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, where we take a look at the top trends for an era-defining year. Retail media promises ‘eye-watering’ margins – will it continue to grow in 2024? In 2023, Retail Media rose to become a playing field [...]

• Connatix Releases New State of Video Report 

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.  The report, titled, Consumers are Watching; [...]

• Indonesia to Ban Social Commerce; Political Ads to Require AI Disclaimers, say Google

  2 years ago News

  

  In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]

• Industry Review 2024: The Cookieless Future is Here

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [...]

• What Could the Digital Markets Act Mean for Ad Tech?

  2 years ago News

  

  Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest attempts to rein in the power of Big Tech and democratise the technology landscape. On 6th September, the European Commission named [...]

• Industry Review 2024: Will AI Define the Year?

  2 years ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at AI - a topic with the potential to define a generation. Artificial intelligence grabbed the headlines in 2023 as [...]