Latest Stories

• Influencer Marketing: Turbocharge Your Digital Marketing Programme

  4 years ago News

  

  Following the release of the Guide to Influencer Marketing ebook, Owen Hancock, marketing director EMEA at impact.com, discusses how the channel can be used effectively to bolster digital marketing efforts. Over the past couple of years, the partnership economy has developed [...]

• Is Advertising Witnessing the Great Consolidation?

  4 years ago News

  

  In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

• Predictions 2022: Next Wave – Blockchain, the Metaverse, and More

  4 years ago News

  

  In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — in the coming year.   NFTs will get hyped in gaming NFTs have become hugely [...]

• Paytm Shares Plunge to Rock Bottom; Take-Two Buy Zynga in Hefty Deal

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Shares of Paytm have dropped to an all-time low since their market debut in November; Take-Two Interactive have [...]

• the7stars' Charlotte Powers on the NYT Acquisition of The Athletic, Measurement, and Online Fraud

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, digital lead at the7stars Charlotte Powers joins ExchangeWire's Mat Broughton and Anne-Marie Sheedy to discuss the latest news in media, marketing, and commerce.   This week they cover: - The New York Times (NYT) have acquired [...]

• China Booming Despite Strict Crackdown; Twitter Receive Green Light from Nigeria

  4 years ago News

  

  In today's ExchangeWire news digest: China's tech industry is booming despite strict crackdown pressures from the government; Twitter's ban in Nigeria has been lifted; and Turnip raise USD$12.5m (£9.1m) in a Series A round.   Where are China heading in 2022? 2021 saw [...]

• Facebook are a Second Time Unlucky as Dismissal is Denied; Didi Face a Surge of Struggles

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook's second attempt to throw out the US Federal Trade Commission's (FTC) lawsuit is denied; Didi Chuxing have begun initial discussions with the Hong Kong Stock Exchange about going public, according to reports; and Lootex [...]

• Predictions 2022: Retail Media & Super Apps

  4 years ago News

  

  In the twelfth article in ExchangeWire's 2022 Predictions series, we speak to a host of industry experts to discover what this year has in store (if you'll pardon the pun) for the retail media industry and for social commerce, including [...]

• Take-Two Buy Zynga in Hefty Deal; European Parliament Violate GDPR

  4 years ago News

  

  In today's ExchangeWire news digest: Take-Two Interactive have agreed to buy all of the outstanding shares of FarmVille developer Zynga in a cash-and-stock deal; the European Parliament have been reprimanded for breaching GDPR regulations; and Apple have submitted plans to [...]

• ID Wars: The Battle for Contextual 2.0

  4 years ago News

  

  In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]