Latest Stories

• Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative to Drive Stronger Ad Effectiveness

  2 years ago News

  

  Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements [...]

• Fox Settles with Dominion; Top Ad Execs Abandon Meta

  2 years ago News

  

  In today's ExchangeWire news digest: Fox settles with Dominion to avoid a defamation lawsuit; Meta higher-ups leave the company in the midst of redundancies and cost-cutting measures; and Microsoft is reportedly developing its own chips for use on AI models. Fox [...]

• The MadTech Sketch: Are NFTs the Future of Brand Loyalty?

  2 years ago News

  

  The MadTech Sketch is back. This week Ciaran O'Kane has turned his attention to the nascent world of Web3, and in particular what NFTs and blockchain tech can really do for brands and advertisers. Web3 has always struggled with real-world [...]

• Clinch Announces Series of New Senior-level Recruits to Support 2023 Business Growth

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omni-channel campaign activation platform, announced today (April 19th, 2023) a series of new hires across the US, EMEA, and LATAM. The new additions will serve [...]

• Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO

  2 years ago News

  

  In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]

• MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

  2 years ago News

  

  As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today (April 18th, 2022) announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernising creative [...]

• Apple Advances into Finance with Savings Account; Samsung Floats Ditching Google for Bing

  2 years ago News

  

  In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [...]

• Seedtag Appoints Emilia Kirk as UK Commercial Director

  2 years ago News

  

  Seedtag, the leading contextual advertising company, has announced Emilia Kirk as its UK commercial director. Reporting to Paul Thompson, UK country manager, she will be responsible for the company’s commercial strategy for the market and leading its growing 12 person-strong [...]

• Sega Nears Purchase of "Angry Birds" Maker; Musk to Launch AI Start-Up

  2 years ago News

  

  In today's ExchangeWire news digest: Sega Sammy Holdings is closing in on purchasing the studio behind "Angry Birds"; Elon Musk ventures into AI by developing an OpenAI rival; and e-commerce heavy hitters Alibaba and JD.com reshape their retail businesses against [...]

• What the Streaming Wars Mean for Advertisers

  2 years ago News

  

  The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting landscape for advertisers to reach a vast audience with well-targeted and highly relevant ads. By 2020, the global number of [...]