Latest Stories

• FCC Argues for Looser Media Ownership Rules; Gannett Aims for 10m Paid Digital Subs

  5 years ago News

  

  In today's ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease [...]

• US Opposes Australia's Media Bill; Netflix Exceeds Q4 Projections

  5 years ago News

  

  In today's ExchangeWire news digest: the US Office of Trade Representative voices opposition to Australia's News Media Bargaining Code; Netflix reports out-performing subscriber and revenue forecasts for Q4 2020; and ad-supported media sees engagement decline in the US and beyond.   US [...]

• FCC Makes $80bn in 5G Auction; A Third of IMAA Members Financially Stable After COVID

  5 years ago News

  

  In today's ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA's members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will [...]

• Google Acquires Fitbit; FTC Called on to Investigate Prime Cancellation Practices

  5 years ago News

  

  In today's ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon's Prime for anti-cancellation tactics; and content recommendation "chum boxes" are as guilty of spreading [...]

• Roku Rescues Quibi's Content; OpenAP Launches SSP for TV

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi's content; OpenAp launches an SSP for TV; Google admits to carrying out an [...]

• SPAC, PE or IPO: 2021 Outlook for Europe's Big Ad Tech

  5 years ago News

  

  At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their [...]

• FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  5 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Reach has become the [...]

• 2021 Predictions: Identity

  5 years ago News

  

  2020 turned out to be a year like no other, and that was no less the case in the world of ad tech. Triggered by Google's bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by [...]

• 2020 Sees Highest Number of App Downloads; Essence Launches Media Health Check

  5 years ago News

  

  In today's ExchangeWire news digest: App Annie reports that 2020 saw the highest number of mobile app downloads on record; Essence launches a new solution for marketers names Essence Media Health Check; and Amazon shutters their Pantry offering to focus [...]

• AlgoriX Launches AlgoriX Studios, Focuses on Midcore-Casual Game Development and Nurturing Indie Devs

  5 years ago News

  

  AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app [...]