Latest Stories

• Is RTB Dead in the water? Part 1: The Consent Game

  6 years ago News

  

  The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

• Taboola and Outbrain Merge; Ad Alliance Partners with 1plusX

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain merge; Ad Alliance Partners with 1plusX; Playground XYZ proves attention time drives better brand outcomes [...]

• Mindshare's Simona Gentile on Publishers, McKinsey, and Oracle Data Cloud

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Simona Gentile, global digital lead at Mindshare Worldwide, to discuss the latest news in ad tech and martech. On this week's episode: - Facebook have [...]

• Industry Progress Needs Collaboration, Innovation, and Engagement

  6 years ago News

  

  Writing exclusively for ExchangeWire, Jonas Jaanimagi, technology lead, IAB Australia discusses why recent initiatives from IAB Tech Lab need to be adopted by all parties, in order to address the contemporary challenges facing the advertising industry. Many see the digital advertising [...]

• Trust & Transparency in South-East Asia: Q&A with Laura Quigley, Integral Ad Science

  6 years ago News

  

  As digital ad trading becomes a more fundamental aspect within the marketer's toolset, and growth opportunities become evermore apparent, so to are the concerns arising as a result of the industry's complexity. Viewability, brand safety, and the even the underlying [...]

• How Augmented Analytics Can Give Marketers a Helping Hand

  6 years ago News

  

  In this article for ExchangeWire, Andreas Glänzer (pictured below), CCO of Adverity, discusses how augmented analytics platforms can be used to provide granular insight at pace, helping data scientists to bridge gaps between data and users. Data is more than a [...]

• Smaato Unveils NextGen SDK; CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New 'NextGen SDK' Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC [...]

• Publisher Monetisation in the Privacy Era: Q&A with Rivr

  6 years ago News

  

  Speaking exclusively to ExchangeWire on the ground at this year's DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to [...]

• The Media Trust's Will King on Google, Zeus Prime, and Mixer

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree and Mat Broughton are joined by Will King, commercial director of The Media Trust to discuss the latest news in ad tech and martech. On this week's episode: - In response [...]

• The Role of Data Science: Q&A with Kwame Bernard, The Tylt

  6 years ago News

  

  The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic typically expects highly personalised brand experiences, forcing brands to leverage their marketing data like never [...]