Latest Stories

• Blue Billywig Releases Brand New Video Player

  3 years ago News

  

  All-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster and greener were the main driving forces behind this update. The new player comes hot on the heels of the company [...]

• Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework

  3 years ago News

  

  Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]

• Apple Opens System to Third-Party App Stores; Paytm Launches Share Buyback Plan 

  3 years ago News

  

  In today's ExchangeWire news digest: Apple announces it will accept third-party app stores to comply with EU law; Softbank-backed Paytm launches a share buyback plan to recoup its losses; and Hong Kong's SFC warns investors about the risks of trading digital [...]

• Hawk Partners with Hivestack to Expand Programmatic DOOH Offering

  3 years ago News

  

  Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital communication. The agreement enables it to strengthen its demand side platform [...]

• Economy & Ad Spend: Predictions for 2023

  3 years ago News

  

  In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]

• Taboola Signs Exclusive Multi-Year Deal with Time Out to Become New Global Recommendations Provider

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (December 13th, 2022) announced a new multi-year deal with Time Out, a global media and hospitality business that inspires and enables people to discover and experience the best [...]

• Amplified Intelligence Acquires AttentvAds

  3 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds, for an undisclosed The technological capabilities of AttentvAds – which specialises in the tracking, analysis and verification of impression level data [...]

• Adform Rolls Out Comscore Predictive Audiences Globally

  3 years ago News

  Adform, the leading global independent advertising platform,  announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]

• Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Strong Industry Support in APAC

  3 years ago News

  

  Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]

• IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors [...]