Latest Stories

• Let’s Wake Up: IP Infringement is Everyone’s Problem

  6 years ago News

  

  In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]

• Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?

  6 years ago News

  

  In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]

• GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]

• ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week's episode: - The IAB has unveiled Project Rearc, [...]

• How to Prepare for a Life Without Cookies

  6 years ago News

  

  Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can [...]

• Love is... Finding the Right Partnerships

  6 years ago News

  

  In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together [...]

• How to Reinvent Digital Advertising After the Death of the Cookie

  6 years ago News

  

  Writing exclusively for ExchangeWire, Richard Foster (pictured below), CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild after the tectonic shift in the viability of the third-party cookie. Proving that its privacy mission isn’t just talk, Google has taken [...]

• Identity in the Post-ITP Landscape: Q&A with Kelly Jacobson Collins, Unruly

  6 years ago News

  

  Ahead of the panel discussion on solving the identity challenge at ATS Stockholm 2020, Kelly Jacobson Collins (pictured below), global product compliance director at Unruly, discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers [...]

• Humble PIE: Time for Independent Ad Tech to Embrace Independent Values

  6 years ago News

  

  In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment is right for the independent advertising ecosystem to embrace its own independence, champion relevance, and collectively re-imagine the future makeup [...]

• Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation [...]