Latest Stories

• Silver Bullet's Umberto Torrielli on DMEXCO, Programmatic Attitudes, and Holding Groups

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO of Silver Bullet, to discuss the latest news in ad tech and martech. On this week's episode: - Does Dmexco tell us [...]

• DMEXCO 2019: Cookies, Trust, and Emerging Channels

  7 years ago News

  

  DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled to discuss the topics of the day. Consumer trust, restrictions in cookie-based tracking techniques, and [...]

• ATS London 2019: The Review

  7 years ago News

  

  2019 marked a decade since the inaugural ATS London event, and the tenth anniversary edition of the conference certainly did not disappoint. A host of experts, ranging from ad tech aficionados to global publishers, addressed the focal challenges of the [...]

• As Cookies Crumble, People-Based Marketing Puts Audiences Front and Centre

  7 years ago News

  

  The cookie, long used as a primary tool in the ad tech armoury for tasks such as behavioural targeting and frequency capping, is befalling a death much like its namesake biscuit. At this stage it may not have disintegrated, but [...]

• PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new [...]

• Permutive & News UK on Anti-Trust, IDs, and the ICO

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the [...]

• Embracing In-App Advertising: Q&A with Matt Barash, AdColony

  7 years ago News

  

  In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Given [...]

• Supply-Chain Management Grows the Programmatic Market for Everyone

  7 years ago News

  

  Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic supply chain, and how proper management and disclosure of these processes can grow the market [...]

• UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into [...]

• Rowena Spencer on the FTC, YouTube and Firefox

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week's episode: - The Federal Trade Commission [...]