The Future of UK Advertising in the Cookieless Era

Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape.

In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's Suzy Ryder (chief digital officer) join ExchangeWire’s Mat Broughton to discuss early findings from the upcoming Insights & Attitudes Report produced by ExchangeWire Research in association with Sharethrough. Some of the insights explored by the panel include behavioural tracking and preparation for the cookieless future; investment in programmatic channels, SPO, and the importance of viewability; and mitigating the carbon footprint of ad tech.