PressBox Articles

• The CEE Marketing Spend Forecast 2021: Admixer Shares Survey Results

  5 years ago News

  

  In September, an independent ad tech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend on marketing in 2021. The CEE Marketing Spend Forecast [...]

• Sojern and Convious Partner Together to Help Leisure and Attractions Reach and Convert More Customers

  5 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Convious, Europe’s leading e-commerce platform for the leisure industry, have partnered up to bring an integrated digital solution that drives conversions and amplifies reach for attractions and leisure activity [...]

• InfoSum Appoints Lauren Wetzel to Lead North America, Manage Global Strategy and Operations

  5 years ago News

  

  InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the appointment of Lauren Wetzel as president of North America, Global Strategy and Operations. InfoSum is the world’s first decentralised marketing infrastructure that enables companies of every size and industry [...]

• Tappx Leads Ad Tech Industry for App-Ads.txt adoption

  5 years ago News

  

  Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud.  The ranking [...]

• Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying

  5 years ago News

  

  Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]

• René Plug Joins 1plusX as Chief Business Development Officer

  5 years ago News

  

  1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development officer. In his new role, René will be responsible for driving the company’s scale-up strategy, international expansion, and partnership development, [...]

• Adverity Launches Augmented Analytics

  5 years ago News

  

  Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]

• Advertisers in APAC See Programmatic Gains: IAS Media Quality Report

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. Brand Risk Indonesia and Japan pose the highest brand risk [...]

• iVS Launches Programmatic In-Stream Video Marketplace and Expands in Southeast Asia with New Senior Hires

  5 years ago News

  

  Intelligent Video Solutions (‘iVS’), a leading video advertising platform for both publishers and advertisers in Southeast Asia, announced the launch of its in-stream video advertising marketplace in Southeast Asia. The marketplace, which is the first in Southeast Asia, provides advertisers [...]

• Lifesight Launches Customer Intelligence Platform to Help Brands Boost Their Customer Data Strategy

  5 years ago News

  

  Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand [...]