by Lindsay Rowntree on 27th Nov 2018 in TRADERTALK

On the second day of ATS Singapore 2018, ExchangeWire CEO, Ciaran O'Kane, sat down with Jeff Green, CEO of The Trade Desk, to discuss why Green is so bullish on Asia, and the myriad programmatic opportunities that exist within this fast-growing region.

Green discusses:
- Why technology platforms cannot ignore China and Southeast Asia
- Why everything is building up to TV being the dominant digital channel
- M&A in the Asian region
- Expanding into Asia
- Using attribution and ID to monetise the rest of the internet outside of Facebook and Google

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