MiQ’s Alex Deats on Reaching China’s Programmatic Market

by Grace Dillon on 5th Aug 2021 in TRADERTALK

In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Alex Deats, EVP China, MiQ, to discuss China’s programmatic ecosystem and how MiQ’s China solution empowers global brands to connect with the second-largest programmatic ad market in the world, from anywhere in the world.

In this session O’Kane and Deats discuss:

- How China’s programmatic ecosystem differs from those of other markets

- How MiQ have built their local Chinese programmatic tech stack

- What the future of programmatic in China looks like