Regital's Paul Barnard on Breaking Away from the Cookie←Back to Index
by TRADERTALKon 17th Feb 2022 in
In this latest episode of TraderTalk TV, Paul Barnard, Managing Director, Regital, joins ExchangeWire’s Lindsay Rowntree to explore the post-cookie environment.
In this session, Barnard and Rowntree discuss:
- Regital’s response to the impending demise of the third-party cookie;
- How the business is using Skyrise Intelligence to solve this challenge;
- Methods that marketers can use to measure in a cookieless environment; and
- How Regital are using telco data to prepare for this change.