Xandr's Joseph Merhej on Trust-Based Transactions and How Buyers Can Transition to Cookieless←Back to Index
by TRADERTALKon 7th Jul 2022 in
In this latest episode of TraderTalk TV, Joseph Merhej, senior manager - solutions consultant at Xandr, joins Ciaran O'Kane to discuss publisher provided ID (PPID) and how can be applied to the ad tech ecosystem.
In this session, Merhej and O'Kane uncover:
- What PPID is and why it's important for publishers
- How PPID can be applied for effective zero-ID monetisation
- How both publishers and buyers can benefit from PPID
- How PPID can help buyers to seamlessly transition to cookieless