by Dana Lee on 10th Aug 2026 in Video Interviews

Raj Parekh, VP and head of growth & partnerships at Mediacorp, joined us at ATS Singapore to discuss the role of partnerships and culture in today's changing media ecosystem.

Raj explains that a media company today cannot function on its own; it needs to evolve into a place where partnerships function as a core part of its business. This will help to augment the platforms they are growing and building across spaces including data, measurement, social, and inventory.

Beyond commercial profits, a media company's core purpose should be to serve and engage their audience. Culture becomes a key differentiator and identity for large-scale local publishers like Mediacorp. In a world of limitless content options, infusing culture in a way that serves the audience is essential to maintain trust and authenticity.

APACATS SingaporeAudiencebusiness growthCultureMediaPartnershipPublisherSingapore